Sharkk Brand in Kenya
Basics → How to turn an ordinary product into a strong brand → Brand, trademark and trademark: meaning and function In modern marketing literature, 3 concepts are used: trademark, trademark and brand. In this article, we will break down the basic differences between these concepts so that you can use them in the right context, as well as consider the main functions of the brand and its contribution to the long-term success of the company in the market. So, we have 3 concepts: brand, trademark and trademark. All three concepts differ from each other by area and situation of use. The concept of "trademark" in marketing is a set of certain properties, associations, images that allow the product of this brand to stand out from competitors in the market. The entire branding process begins with the creation of a brand name for a product. It is a kind of starting point for all other actions. A trademark is born when you come up with a unique name for your pr Sharkk Brand in Kenya o...